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The Brandtelling Podcast

The Brandtelling Podcast

We share secrets, systems and strategies you can use to unleash the power of story to build and grow your brand. Brought to you by Communication Strategy Group, a brand storytelling agency.
www.communicationstrategygroup.com

Building Story Leadership (tm) by Being Magnetic - an interview with Jess Todtfeld 08.01.2020, 01:00
Building Story Leadership (tm) by Being Magnetic - an interview with Jess Todtfeld

<p>Can you build Story Leadership (tm) by being magnetic? And what does that mean for your business? On this episode of <em>The Brandtelling Podcast</em> we interview media trainer and communication strategist Jess Todtfeld about how he shows executives and c-suite leaders how to BE Magnetic… how to quickly gain the confidence and skills to master speeches, presentations and media interviews.</p><br>

Building Story Leadership (tm) through Content Curation - an interview with Scott Rogerson of UpContent 24.12.2019, 01:00
Building Story Leadership (tm) through Content Curation - an interview with Scott Rogerson of UpContent

<p>There are lots of ways to build your Story Leadership (tm), including "content curation," where you carefully select and share content created by other people. In this episode of The Brandtelling Podcast, we interview Scott Rogerson of UpContent, a content curation platform built for today's busy marketers.</p><br>

Achieving Peak Performance for Sharing Story Leadership (tm) - an interview with Dr. Dan Schaefer, PhD 11.12.2019, 00:03
Achieving Peak Performance for Sharing Story Leadership (tm) - an interview with Dr. Dan Schaefer, PhD

<p>In this episode of The Brandtelling Podcast, we talk with Dr. Dan Schaefer, PhD, CEO of Peak Performance Strategies, about ways to share your brand story and rise to the peak of performance. Watch out - Dr. Dan may hypnotize you to increase your performance and maybe your golf swing!</p><br>

Intellectual Property & Brand Protection - An interview with Jim Harrington of Hoffman and Baron Law 27.11.2019, 05:35
Intellectual Property & Brand Protection - An interview with Jim Harrington of Hoffman and Baron Law

<p>Your brand is one of your biggest assets. So why do so many companies fail to take the proper steps to protect those assets as core intellectual property? On The Brandtelling Podcast, our guest, Jim Harrington of Hoffman and Baron Law, discusses the importance of protecting your intellectual property -- defending your Story Leadership(tm) -- including trademarks, trade secrets (shh), and patents.</p><br>

What did your first job teach you about branding? 11.11.2019, 20:25
What did your first job teach you about branding?

<p>In this episode of The Brandtelling Podcast, Arthur Germain tells a story about 8 things he learned about branding from his first job working at a camera store (back when you shot on film and it had to be processed before you could see your pictures.)</p><br>

Interview with Jim Ferme of Business Impact Group 17.10.2019, 00:05
Interview with Jim Ferme of Business Impact Group

<p>In this episode of <strong>The Brandtelling Podcast</strong> we welcome our guest, Jim Ferme, Founder of the Business Impact Group (BIG), an executive-level business growth accelerator, for a discussion about referral marketing, brand awareness and making true business connections.</p><br>

Interview with Lisa Dreher of Guide Force 28.09.2019, 19:46
Interview with Lisa Dreher of Guide Force

In this episode of The Brandtelling Podcast we welcome our guest, Lisa Dreher, Chief Marketing Officer and Brand Strategist of Guide Force, a business growth solutions firm, for a wide-ranging discussion about marketing, branding and newsjacking.<br>

What to Look for in a Marketing Agency Relationship 03.09.2019, 07:38
What to Look for in a Marketing Agency Relationship

<p>Looking for a marketing agency to take your technology, manufacturing or professional services firm to the next level? Make sure the agency you select is <strong>CLEAR</strong> about how they work:</p><br><ul><br> <li>Clarify</li><br> <li>Leverage</li><br> <li>Enhance</li><br> <li>Amplify and</li><br> <li>Run</li><br></ul><br>

How to Make Your Sales Team Fall in LOVE with Marketing 28.08.2019, 22:27
How to Make Your Sales Team Fall in LOVE with Marketing

<p>There's a disconnect between Marketing and Sales that you can bridge by showing the sales team a little L-O-V-E. Listen to the latest episode for mire.</p><br>

How to Create Visual Brand Identity for Your Brand 24.08.2019, 01:00
How to Create Visual Brand Identity for Your Brand

<p>A visual brand identity - your company logo, colors, and overall look and feel - is how most customers first interact with your brand. Arthur Germain and Michael Simbrom discuss how to make a solid first impression with your visual brand identity choices.</p><br>